Jessica Powell
Web 2.0 coined by Tim O'Reilly. Describes what happened to the web after the bust of 2000. Not a programming language or software, or anything like that.
Web 2.0 is constantly updating. reaches out to everybody. relies on viral marketing. (no more pop-ups!) The consumers themselves are talking about it! Harnessing the collective intelligence. the service gets better the more people who use it. user generated content is everything. Crowdsourcing. Giving the jobs to the common user. We work better as a group than one person. Web 2.0 is agile.
Blogging. I've never heard of this concept. ;)
The internet is now a conversation. Not static, one-way.
Emerging technologies:
dynamic websites - content changes constantly
permalinks - link will always direct you to that story. no matter if it's moved.
mashups - one persons free technology can be combined with someone elses free technology.
open source - companies willing to share their code with you.
digital video - there would be no youtube without cheap cell phone cameras.
google ad source - any person who is making an internet page can add a little text ad to their page to make money.
conversational media vs. packaged goods. connecting with peers.
User generated content
blogs, wikis, podcasts, RSS, Digg, Fark, amazon, ebay yahoo, cnn, BBC,
Implications.
Who controls it?
Rise of individualism, loss of national identity? greater participation?
creation of user gap?
Regulatory environment, beware the recording industry
Youtube, Myspace can be used for reference. Video how-tos on Youtube, music reference on Myspace.
Librarians as trend-spotters.
Let go a little.
Be open, be transparent.
The user is not broken!
Throw out the culture of perfect.
Paper is not king. Video and Sound, etc are perfect for reference.
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